San Pancho, or San Francisco, Nayarit, Mexico, is a small, picturesque village nestled along the Pacific coast.

Historically, it was a quiet fishing community until the 1970s when Mexico’s then-President, Luis Echeverría, chose it for a development project aiming to create a model of communal living and environmental sustainability.

This initiative led to significant infrastructure and educational improvements, laying the foundation for the town’s current character.

San Pancho stands out for its strong community spirit and commitment to sustainable development. Its unique blend of stunning natural landscapes, vibrant cultural scene, and thriving arts community, including galleries and music festivals, makes it a special destination.

Unlike more commercialized tourist spots, San Pancho retains an authentic Mexican village atmosphere while being actively engaged in environmental conservation, community projects, and cultural preservation, attracting visitors seeking a blend of relaxation, cultural richness, and natural beauty.