Support Local by Mexico Insider
Our long-term initiative is to promote local businesses that don’t have the means to market themselves digitally. This work we do to promote them is 100% FREE of charge.
This initiative started at the beginning of the pandemic in 2020. We noticed that many local businesses suffered so our media and content creation team went around Mexico and offered free digital marketing work to locals. We’ve created over 100 videos, 10,000 photos and marketing materials for local businesses we support, free of charge.
Vetting process
We make sure to spend a few days with them to know the humanity of their work. During this time, we spend time at their homes, hang out with their families and get to know their products. Once they pass our qualifications, we move on to content creation and store/product set-up.
Content Creation
After they are fully vetted, our media and content creation team experiences their tours/products from end to finish. This means that we have done all these tours ourselves. We need to experience it first before recommending it to our clients. While on the tours/activities, we also take the promotional materials like photos and videos.
Quality Control
This is where you come in. Our quality control team heavily relies on customer reviews. We just don’t depend on the review you put on these products but we also ask you via e-mail about your experience. Many of our clients are very hands-on and always offer suggestions on how our locals can improve. We remove locals/products who get 3 bad feedback from our clients.
STORIES
OAXACA
Spending a day at Palenque Conejo’s mezcal field in Oaxaca
From his wife, children, and grandchildren, Conejo is running a multi-generation mezcal business in Oaxaca.
NAYARIT
Meet David: your tequila master in Sayulita
At the beginning of pandemic, this bartender in Sayulita started his own tequila and mezcal tasting business.
VIDEOS
HOW YOU CAN HELP
🛒 Purchase tours from us: When you purchase from us, we also want you to leave feedback about your experience so our quality control team can assess their status on our website.
🔗 Share Mexico Insider to your friends and family: when you consume our content, you are helping our funding as this blog earns from ads. Spend 5 minutes browsing around the site and share it with your friends/family traveling to Mexico!
☕ Donate to our coffee fund: Our #SupportLocal project is FREE. We shoulder our flights, accommodations, and travel expenses. You may help us continue this project by donating to our coffee fund.
